RSC spill campaign
RSC Bio Solutions has launched a new educational campaign aimed at informing the industry and general public on the dangerous effects of oil spills and leaks.
It will highlight the importance of adopting sustainable business and personal practices in protecting the ‘Three Ps’ – people, planet and profits.
“While there has been heavy media and regulatory focus on large marine-related spills and leaks, the rules and attention are far less for land-based and smaller spills, which are equally dangerous to the environment,” said Lisa Clark, vice president of marketing and market development, RSC Bio Solutions.
She added: “As a biochemical, technological and environmental leader, we are committed to not only creating a better world by spearheading the development of sustainable technologies but to also creating products that are cost-effective and allow for easy conversion. This campaign is an outward manifestation of that vision.”
The centerpiece of the campaign, which highlights key data and legislative requirements on these topics, is a new microsite: www.everyspillmatters.com which features two new infographics: Every Spill Matters and The Future of Petroleum-Based Spill and Leak Regulations.
The effort comes on the heels of the launch of RSC Bio Solutions’ new FUTERRATM Ecolabel certified environmentally acceptable lubricant.
This new “fluid of the future” meets global sustainability requirements now and well into the future with enhanced equipment and fluid performance, essentially countering nearly all current barriers to EAL adoption.
Mr Clark concluded: “We’ve taken a quantum leap forward with the development of FUTERRATM, and, while we expect the industry will be very interested in learning what they can do to help protect the 3 P’s, we encourage everyone to use the online tools we’ve developed to better understand the true impact of this type of pollution and our common ability to improve our environment by making simple changes in the way we work, live and do business.”
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